The design of it, the feel of it, hey, even the smell of it all matter. Yes, executing well is as important as the idea itself. We love how things look, but most important we love how it works.
Everything at Dannah starts with design and the way we design with concern for the environment. Whether we start with an idea or a request from one of our friends. We go through a process which will best reflect what we are all about.
Good design is versatile?
Dannah do not want to make things that are for one specific activity. To get the most out of clothing they have to be versatile so you'll get the most adventures and most use out of just one product.
Will it endure and last long enough?
Making something that lasts is not only good for sustainability, but also great for quality and value in the long term.
To become a lifelong companion.
Aesthetic has to feel up to date even if you have had a garment for many years, there is a careful balance to be made when choosing the right colour so you have to approach it correctly.
Helps us understand a product.
Ever been in a shop and been baffled by the technical talk on whatever your buying? Here at Dannah, we design some of the most innovative and advanced clothing around. We want to make clothing that does what it says on the tin! So it will deliver all you need whether running, climbing or just jumping in puddles.
Honest, nothing added that is not needed.
Clean design without the unnecessary details, only what is needed for the performance and function.
